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Creative Direction &
Visual Branding
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Located in the heart of Jakarta and set in an opulent design by Bill Bensley - The Orient Jakarta, a Royal Hideaway Hotel is an urban escape boutique hotel.

The brief was to further develop the Hotel’s visual branding as at the time they only had the logo designed. 


With the hotel’s distinct interior design, it was important to implement design elements from the hotel’s decor onto all touchpoints.

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Branding Elements

Indonesian Topeng or Mask characters from traditional dance performances and folklores. The crowns of the masks adorn details from the Batik prints and carvings that are visible around the interiors of the Hotel

Illustration by Arfian Rama

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