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2020

SOUP APP

A Meme Game App Project

Soup is a digital platform designed to provide an interactive, community-building meme experience. This will allow Gen Zs to connect with brands and organizations with the freedom they have always craved.

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Starting merely as an online phenomenon, memes have proved to be more than just a trend and have cemented their residency in the Gen Z lexicon – so much so that brands are starting to take notice.

In today’s digital climate, timelines are saturated with fake news and hyper-personalized advertisements. Memes have outgrown the pocket they’ve been living in on social media platforms and have been polluted with hidden agendas. They now need their own safe space.

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