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2020
SOUP APP
A Meme Game App Project
Soup is a digital platform designed to provide an interactive, community-building meme experience. This will allow Gen Zs to connect with brands and organizations with the freedom they have always craved.
Starting merely as an online phenomenon, memes have proved to be more than just a trend and have cemented their residency in the Gen Z lexicon – so much so that brands are starting to take notice.
In today’s digital climate, timelines are saturated with fake news and hyper-personalized advertisements. Memes have outgrown the pocket they’ve been living in on social media platforms and have been polluted with hidden agendas. They now need their own safe space.
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