Quarter is an independent light gin brand based in London. With a quarter alcohol, strength and calories, Quarter’s spirits deliver a lighter experience, without having to compromise on flavour.
The brief was to communicate Quarter’s disruptive nature within the spirits industry onto their social platforms. Our aim was to present Quarter as a spirit designed for the unmet market - the sweet spot of between the “All or Nothing” spirits of today.
Understanding Quarter is a fairly new local brand and had a niche target market, we developed a strategy to educate new consumers and followers on Quarter’s unique selling point while simultaneously using their slogan “All Buzz, No Blur”.
We focused on making use of other well known Gin brands to leverage Quarter as a strong competitor in the market.
Instead of using predictable visuals, we took everyday objects to symbolize Quarter and the experience it has to offer in it’s bottle - without always showing the product.