Gist is a Silicon Valley-based Startup. A shoppable mobile app featuring authentic reviews made by people you know - bringing a human connection to the cold, impersonal world of e-commerce.
Understanding that Gen Zs were GIST’s main target users, we designed a series of sweet, short and snappy Instagram Story and Post campaigns that would debut the app features.
Using the brand’s vibrant visual identity, we also applied a Web3-inspired look to the campaigns to further elevate the brand’s relevance in the ever-growing digital landscape.
Brand Launch Campaign on Instagram