Most Watched Organic Reel to Date
Elemis is an innovative and global B Corp-certified British skincare brand with over 30 years of expertise and available in over 45 countries.
As the Social Digital Designer, my role was to produce reactive yet elevated engaging social content for their Gen Z audience - From research, art direction, production and post-production editing.
Paid Social for Christmas 2023 shot and edited by me
UGC has been proven effective in gaining the Gen Z consumers’ attention and confidence in brands. So we took a similar approach for our Instagram Reels when promoting our pop ups, Spa partners as well as the launching of new products.
Alongside our daily content of Reels, we have identified that UGC-style visual assets are also effective for Paid Social, Newsletters and the further Omni-channel. This resulted to my leading and art direction of photoshoots for evergreen UGC-style images and videos.
Revenue of 489% Above
GWP Paid Socials produced and edited by me
Organic Social content for Christmas 2023 art directed and produced by me